Creative tied to an action.
AI helps me create campaign images and films, then carry the same idea into social, email, a page and a measurable handoff such as a lead form. Earlier music and live-event work grounds my direction in real people, performances and audiences.
Release films, residency content and festival direction for distinct audience moments.
Retail campaigns link creative assets, publishing, live pages and CRM capture.
Chef-led demonstrations make an unfamiliar ingredient tangible.
Robtober 2026 / Season 8Five years of content documents a residency that changes collaborators night by night.
Napa ValleyFour years of content direction documents performances and the Napa audience experience.
Fall sitewideAI-made rooms and film connect to a live offer page, scheduled social and sales capture.
Chef seriesChef-led demonstrations show how an unfamiliar ingredient performs in working kitchens.