I’m Joshua Semolik, a creative leader and brand storyteller. I find what makes a brand, artist or product matter and direct its expression across every digital touchpoint. My creativity, visual eye and experience lead the work. AI helps me take it further.
New York · January 2027. Currently leading a project in Houston. Open to senior leadership opportunities nationwide and remotely.
Selected work / Two connected areas of leadership
Brands. Commerce. Music. Culture.
Brand, retail & AI transformation
Billiard Factory
Head of Brand & Concept. I connect the brand, shopping experience, campaigns and creative systems, from 27 live digital room stories to the website rebuild and Shopify transition I directed.
- Shopify & ecommerce ↗Configurable products, add-ons and delivery choices. October 2026 checkout launch documented; the ERP transition continues.
- Paid media, SEO/AEO & CTV ↗I manage the contractor team, create ad assets and direct placement. For Vibe streaming TV, I build the ads and manage the account.
- Explore the full engagement ↗
Engine Room ↗
I designed and built the marketing platform with Claude Code, connecting campaign plans, assets, owners and delivery.
Music & entertainment creative leadership
Robert Glasper & Blue Note
Release films, live-event storytelling and artist experiences. Work with Second Son Productions and related teams spans Robert Glasper releases and Robtober content, alongside separate Blue Note venue and festival roles.
- Blue Note Los Angeles ↗Launch and opening content introducing the Hollywood room and its opening artist.
- Blue Note Napa / Black Radio Experience ↗Content Director across four years of Blue Note’s Napa festival, including its evolution into the Black Radio Experience.
- Explore the music work ↗
Lalah Hathaway ↗
I designed and built the live Made in Chicago site with AI around artist-supplied photography, video and music. Seven room objects open the experience.
Robert Glasper photo: John Abbott / Jazz Cruises ↗
How I lead
Set the direction.
Make it work.
My marketing and life experience shape the story. AI helps me explore more directions and bring ideas to life with speed and flexibility. I also create the internal product story and sales materials that prepare teams before launch.
More selected work
Available for senior leadership / U.S. & remote
Let’s talk about
your next leader.
I’m looking for a senior creative leadership role across brands, commerce, music or entertainment. If your team needs someone who can find the story, direct its expression and bring it to life with AI, let’s talk.