Independent case / Website & content

Savor

Explain unfamiliar food technology through familiar food.

Joshua contributed website and content storytelling for Savor through IDW Studio. The site starts with foods people know, then explains the company’s process and applications so visitors can evaluate an unfamiliar ingredient.

The live Savor home page introducing fats made from carbon — Savor / live siteVisit savor.it ↗

The workSite · story

Start with something people know.

The site moves from what Savor makes to how it works, where it can be used and why the company exists.

A visitor can begin with a culinary use, then explore process, mission and evidence at their own pace. Joshua’s credited scope is website, content and storytelling through IDW Studio.

Client: Savor
Joshua’s role: Website and content storytelling
Engagement: Through IDW Studio
Status: Live website

IDW Studio Chef Series frame showing a chef and food preparation — Chef Series / IDW Studio production frame

The wider storyChef Series

Let the kitchen show the product.

The published series shows chefs using Savor in working kitchens at Atelier Crenn, SingleThread, ONE65 and Jane the Bakery. Preparations make the ingredient visible in real culinary work. Joshua contributed content and storytelling; IDW led the broader brief, production, social edits and post work.

Explore the Chef Series work See IDW Studio’s case