Noxguard
A rebrand that had to work from the pallet to the sales conversation.
Through Untold.works, I delivered the Noxguard rebrand, website, photo and video campaign, and process work supporting its marketing systems. The work connected a consistent public identity with the way the team produced and used its marketing assets.
Make one technical product recognizable at every touchpoint.
Distributors and fleets encounter the product on pallets, containers, trucks and screens. The brand and campaign made those encounters consistent; the process work gave the team a way to keep producing and using the assets.
- 01
Brand
Through Untold.works, I led the rebrand across packaged and bulk product touchpoints.
- 02
Website
I delivered a website that explained the product and gave distributors and fleet buyers a clear public destination.
- 03
Photo and video
I directed photo and video work that showed the product, people and operation buyers would be asked to trust.
- 04
Marketing systems
I reorganized business and marketing processes so the team could support campaigns and the new brand consistently.
A technical product, many points of contact.
Noxguard supplies diesel exhaust fluid to distributors and fleet customers in packaged and bulk forms. That makes the brand a working system: it has to be recognizable in a warehouse, on the road and during a product conversation, as well as online.
Packaging, label and fleet-livery concepts were designed to make the product identifiable in the field. The website and photo and video campaign gave buyers a closer look at the people and operation behind it. I delivered these connected pieces through Untold.works, linking the public brand to repeatable marketing processes.
