Landing pages
Ten Billiard Factory campaign pages connect an offer or product story to a specific next step, including CRM capture where appropriate.
/labor-day-sale
/designers
/financingThe CRM came first.
I learned GoHighLevel and connected Billiard Factory’s sales team to the CRM before building the campaign pages and the broader marketing system.
Each page gets a next action suited to its purpose: shop an offer, find a showroom, ask an expert or submit a lead form. Where GoHighLevel captures the inquiry, campaign tags and contact details give the sales team a usable follow-up record.
- 01 / 05CampaignGive someone a reason to arrive.
- 02 / 05Landing pageMake the offer and next step clear.
- 03 / 05Lead captureCollect the inquiry.
- 04 / 05GoHighLevelKeep the lead in the sales CRM.
- 05 / 05Sales follow-upContinue the conversation.
Home Field, Sitewide Sale and Labor Day share one GoHighLevel capture form. Custom Built uses a separate Ask an Expert form. The Home Field breakdown below follows that campaign’s own route.
From the idea to the handoff, in six steps.
Home Field runs sitewide from September 14 to October 11, 2026. This is the one page, start to finish.
The idea
Every fall, one house becomes the one.
The savings were already standing. The brief gave them a claim: September is the last month anyone has the bandwidth to change the house before everybody shows up to use it. Home Field. This year, everyone comes to you.
Source · HOME-FIELD-Campaign-Brief.md · Aug 20, 2026
The copy
Written to the brief’s guardrails: brands credited by name, no end date on the savings, no league or team names anywhere, and $1,000 always with the comma.
Headlines as they run on the page
The images
Rooms, stills and the film, made in Higgsfield.
Shot to the brief’s direction: the room mid-game-night, warm and lived-in, people standing around the table. The same images carry the page, the social posts and the film.
Higgsfield · served through ImageKit
The layout
Eight blocks. Each one has a job.
The build
Hand-built HTML, at the store’s own address.
Each page is static HTML on Netlify, wearing billiardfactory.com’s own header and footer. A Cloudflare Worker serves it at billiardfactory.com/home-field, and Google Tag Manager brings the store’s chat, call tracking and analytics along.
Built with Claude CodeThe lead
The lead has to reach a person.
A GoHighLevel form offers a $150 ball set in exchange for a name, phone and email. The lead enters the CRM, where the connected sales team can follow up. The page reads campaign tags and includes a thank-you conversion hook.
- Aug 17Labor Day SaleLive
- Sep 14 – Oct 11Home FieldLive
- Oct 15Preferred Customer EventIn progress
- Oct 16 – 31C.L. Bailey Factory EventBuilt
- Feb 2027Big GamePlanned
Each page hands off to the next. Home Field ends October 11, the Preferred Customer Event is October 15, and the C.L. Bailey Factory Event opens the next morning.
Always on · New Arrivals · Designer Program · Custom Built · Financing · In-store financing kiosk · Sitewide Sale- 01/new-arrivalsBy me · ported by Brady StickLive · Aug 2026
- 02/designersBy me · ported by Brady StickLive · Aug 2026
- 03/sitewide-saleBy me · ported by Brady StickLive · Aug 2026
- 04/labor-day-saleBrady Stick, on my template · SEO copy by ZoricaLive · Aug 2026
- 05/customBy me · ported by Brady StickLive · Sep 2026
- 06/home-fieldBy me · ported by Brady StickLive · Sep 2026
- 07/financingBy meLive · Sep 2026
- 08/cl-bailey-factory-eventBy meOpens Oct 16
Keep the customer destination attached to its campaign.
In Engine Room, a page belongs to the same campaign record as its brief, assets, owners and channel schedule. That helps the team see what each page promises, when it runs and where customer interest goes next.
Explore the Marketing Engine