04 / Campaigns · 01
A fall campaign with one invitation, “This year, everyone comes to you,” carried from AI-made rooms and film into a working lead page.
Home Field runs September 14–October 11, 2026. I made its lived-in game rooms, stills and film in Higgsfield, then carried that direction into the page and social work. The page pairs the campaign story with Billiard Factory’s standing savings ladder and a GoHighLevel lead form, giving the connected sales team a path to follow up.
One campaign idea connects AI-created visuals, the live landing page, social work and the CRM form. Engine Room keeps the 131-item working plan, files, owners and dates visible; Content Factory handles social review and scheduling, and GoHighLevel carries captured inquiries to the sales team.
The hero makes a claim rather than leading with a discount. A gallery of garage, studio, deck and loft rooms gives “Home Field” more than one kind of home. The /home-field address is undated so the page can be redressed for another fall.
I built the Marketing Engine that carries the work. Home Field has a main brief and supporting stories for designers, custom builds, new arrivals and the Preferred Customer Invitation. Each connects to deliverables, asset links, copy, owners and dates. Its working plan held 131 deliverables in October 2026; scheduled and published social work appears alongside that plan through Content Factory.
The page moves from the campaign claim and film to the savings ladder, product and room imagery, practical buying reassurance, then a $150 ball-set lead offer. It is static HTML served on billiardfactory.com through a Cloudflare Worker, with store navigation and Google Tag Manager.
The GoHighLevel form asks for name, phone and email. The page reads campaign tags and includes a thank-you conversion hook. The sales team is connected to the CRM for follow-up.
September 14–October 11, 2026.
Higgsfield rooms, stills and film; page and social content.
One brief, supporting campaigns, linked assets and channel schedules in Engine Room.