Start with the season.
The line “The season starts at home” locates the campaign in the weeks before football returns, using the game room as the place to gather. I set that creative premise in the brief and direction.
04 / Campaigns · 07
The season starts at home.
Season Opener
The Billiard Factory campaign that set the first August beat of the season, from brief and creative direction into Engine Room delivery.
The workCampaign artwork
A clear brief for the pre-season window.
Season Opener ran August 5–15, 2026, before the first kickoff. I shaped the brief and creative direction, then the campaign was planned and shipped through Engine Room.
Why this work matters
The home-gathering premise ties the campaign to the weeks before football returns. A defined brief and calendar window give the team a common direction for production rather than a collection of unrelated seasonal posts.
A closer look02 parts
From direction into the calendar.
Engine Room carried the campaign through its August 5–15 window. This case identifies my contribution as the brief and creative direction, with the system used to coordinate delivery.
Inside the project03 details
01 / Campaign window
August 5–15, 2026.
02 / Role
Brief and creative direction.
03 / Delivery
Shipped through Engine Room.
Project recordSelected facts
At a glance.
- Runs
- Aug 5–15, 2026
- Role
- Brief and creative direction
- Shipped through
- Engine Room