04 / Campaigns · 09
Three product-led films for Billiard Factory, placed where shoppers can move from seeing a product to exploring it.
Custom Built, New Arrivals and Shuffleboard each received a film for Billiard Factory’s site and campaign work. The Custom Built and New Arrivals landing pages carry film players within pages that also explain options, merchandise and a next step.
The films sit inside the product journey where they can explain options and show use, then hand shoppers to a consultation or showroom visit. Their placement gives the motion a job beyond filling a video gallery.
The Custom Built page places its film between “Spec it” and “Deliver it.” The motion supports a page about selecting the table’s size, timber, stain, cloth, leather and base, then moving toward a design consultation through its separate GoHighLevel Ask an Expert form.
The New Arrivals page places a film after the table and game-accessory assortment, before the invitation to visit a showroom. The film is part of the page’s editorial rhythm rather than a separate video archive.
Custom Built, New Arrivals and Shuffleboard.
Billiard Factory.
Billiard Factory website and campaign pages.