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04 / Campaigns · 06

An AI-made spot for Allstate Protection Plans.

Messes Happen

A Billiard Factory TV spot for Allstate Protection Plans, produced and cut as a finished moving-image piece with music.

Production frame from the Messes Happen TV spot footage with two people beside a pool table
Messes Happen / Campaigns / Production frame
The workProduction frame

Make protection relevant to a real shopping moment.

I produced and cut “Messes Happen,” then added music. The spot brings Allstate Protection Plans into Billiard Factory’s campaign mix using Higgsfield, Claude Design and HyperFrames. It is slated to air in October 2026.

Why this work matters

A relatable accident gives shoppers a reason to consider protection at the point of purchase. The completed spot is ready for its planned October airing; no broadcast response is claimed.

A closer look02 parts
01 / Production

A finished spot, before air.

The case covers the produced film and my edit, including the music pass. Its broadcast window is planned for October 2026, so the work is presented as a completed spot awaiting airtime.

02 / Credit

Two brands, one message.

Billiard Factory is the retailer and Allstate Protection Plans is the protection-plan brand in the spot. The case credits both rather than treating the service as a Billiard Factory invention.

Inside the project03 details
01 / Format

TV spot, scheduled for October 2026.

02 / Role

Produced, cut and added music.

03 / Tools

Higgsfield, Claude Design and HyperFrames.

Project recordSelected facts

At a glance.

Client
Billiard Factory · Allstate Protection Plans
Role
Produced and cut, music added
Made with
Higgsfield · Claude Design · HyperFrames
Scheduled to air
Oct 2026