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For your business

Bring your website
up to date.

Your business has moved forward.
Your website should tell that story.

I’m Joshua. I help business owners organize what they already have, update the website and use AI where it can make the work more useful and affordable.

Clear information. Better use of your photos and video. A simpler setup to look after.

Selected workWebsites · Brand · Content

The work, in practice.

A café that welcomes visitors. A technical product people need to understand. Different businesses, with a clear story and a useful destination.

Ki’bok Coffee’s website home page, with a coffee-making scene and clear links to the menu and café location

Ki’bok Coffee / Café website

A place to plan a visit.

A website brings the café’s story, menu and location into one experience, with English, Spanish and Japanese versions.

Explore Ki’bok Coffee
Fleet-livery concept showing the Noxguard brand on a diesel exhaust fluid truck and trailer

Noxguard / Brand, website & marketing

One business, connected.

I delivered a rebrand, website, photo and video campaign, and marketing process work through Untold.works. Shown: a fleet-livery concept.

Explore Noxguard
What we can improveStart with what you have

Make it clearer.
Make it easier to use.

We choose the changes that matter to your business. Depending on the project, the work can include:

A website that makes sense again.

Old pages, missing information and an unclear next step can make a good business hard to understand. I help sort the content, simplify the structure and bring the site into line with what you offer today.

  • Clear pages and navigation
  • Current services, hours and contact details
  • Useful inquiry or purchase paths
  • Layouts that work on a phone

Ready for search and AI answers.

Search engine optimization (SEO) helps search engines find and understand your pages. Answer engine optimization (AEO) focuses on making the information useful when people ask questions in AI search. Both start with clear services, accurate product details, useful answers and pages that search tools can access. I review those foundations and connect the information across your site.

  • Check that search tools can read your pages
  • Clear service and product information
  • Useful page titles and descriptions
  • Current business and contact details
Google’s guidance on AI search

More from your photos and video.

I can rework existing photography and footage, create AI-assisted lifestyle images from actual product references, and turn approved material into useful versions for your site and social channels. That can reduce the cost and coordination of repeated shoots, with the production budget agreed for your project.

  • Review and organize existing assets
  • Product-led AI image studies
  • Photo and video edits
  • Crops, shorter cuts and reusable versions

Less platform clutter.

A new project shouldn’t automatically mean another tool to manage. I review the setup you already use, keep useful services and consolidate overlap where possible. New tools come in when the work actually needs them.

  • Review current tools and subscriptions
  • Identify duplicated services
  • Simplify everyday updates
  • Document hosting and other ongoing costs

Can you run your business from your phone?

Often, the useful first step is a simple path for each inquiry: see the new lead, reply, book the next step and keep a record of what happened. If your work requires it, you can add invoicing and team handoffs. Check each action on the phone you actually use, keep customer communication in a business account and make sure someone else can take over when you are away. I start with your existing tools and only add a service when it solves a specific gap.

A practical AI exampleProduct reference → Lifestyle image

A new setting.
Built from a real reference.

This bar-cart study shows how a product reference can guide an AI-created lifestyle image. I direct the scene, review the product details and refine the result before putting it to use.

Industrial Bar Cart product reference with three wood shelves, metal pipe uprights, bottle cradles and casters on a plain background
01 / Product referenceStart with the product.
AI-created lifestyle study of the Industrial Bar Cart with bottles and glasses beside a black leather sofa in a marble and plaster living room
02 / AI lifestyle studyGive it a place in the room.

One approved asset can lead to different crops, page placements and edits. Existing photos and footage can also be cleaned up, reorganized and adapted for another use.

See the creative process
How we workA clear scope, then the work

Start with your site.
Agree on a useful next step.

You don’t need to arrive with a finished brief. Your current website and a few things you’d like to improve give us a place to begin.

  1. Look at what’s there.

    We review your current site, content, photos, video and tools. You tell me what is out of date and what customers need to do.

  2. Choose what matters.

    We agree on priorities, scope and budget. The proposal names any continuing hosting, domain or third-party costs before work begins.

  3. Build. Review. Refine.

    I organize the content, build the agreed changes and develop the assets. You review the pages, business information and creative before launch.

  4. Launch and hand over.

    We check the site and its key actions, then publish. You get the access, assets and practical guidance needed to keep it current.

A few questionsBefore we begin

Good to know.

Will my business appear in AI answers?

The work helps search tools access and understand your website through clear, current information and sound SEO foundations. I also check any settings that control whether the site can appear in AI search. Search engines decide what to show; rankings, indexing and AI mentions cannot be guaranteed.

Can we improve the website I already have?

Often, yes. I start with the current site and the services you already use. The review helps us decide whether a focused cleanup, a redesign or a rebuild is the useful next step.

What will I still need to pay for?

That depends on your setup. Hosting, your domain and services such as commerce, email or booking may still have ongoing costs. I identify those in the proposal, along with any tools needed to create or maintain the work.

Can AI replace a photo or video shoot?

For some assets, it can reduce the need for another shoot. Real references and a careful review matter, especially for product details. We choose the approach for the job; production costs vary with the scope.

Start a conversationJoshua Semolik / Untold.works

What needs
to work better?

Send me your current website and a few lines about the business. Tell me what feels out of date, what you’d like customers to do, and any budget or other constraints.