01 / Brand and product · 05
Tierra is a Billiard Factory cue line with three distinct designs sharing a single butt, grip and dark carbon shaft.
Cascabel, Brasa and Cauce share the construction but carry different earth-toned figures and turquoise details. Joshua developed the line as a product concept, then translated the approved direction into factory-facing artwork. Factory render review and production details were still active in September 2026.
One shared construction creates a coherent family while three graphics give buyers distinct choices. Dimensioned vector flats and color specifications turn approved concepts into material the factory can review; production remains in progress.
Cascabel uses a stepped diamond chain on sage with one turquoise center. Brasa uses clay and bone terraced shapes on umber. Cauce uses longer chevrons over a midnight ground. The grip, shaft and name-panel position unify the three.
The first factory renders shifted clay and oxide toward burgundy and lost some fine motifs. The response was a set of 1:1 vector flats with band dimensions, color targets, seam and bleed markings, so the factory could work from measured artwork instead of redrawing a photoreal concept by eye.
The concept presentation labels its visuals as renders, not physical samples. Butt material, decoration method and whether the turquoise elements become print or genuine inlay remained open with the manufacturer at the documented handoff.
Cascabel, Brasa and Cauce.
One butt, black textured grip and dark carbon shaft.
Dimensioned 1:1 vector flats and color specifications.
Direction approved; factory translation in progress.