02 / Platforms · 01
A bilingual digital showroom for C.L. Bailey, with an AI concierge and dealer locator for customers and a separate portal for authorized dealers.
C.L. Bailey sells through dealers, so the site has to do more than display pool tables. It helps someone understand a collection, check whether a table fits the room, and reach the dealer who can quote, deliver and install it. The private side gives that dealer the product and brand resources to carry the same story forward.
Customers can answer room-fit and product questions before contacting a dealer; authorized dealers can download the same product and brand materials behind a private login. That keeps a dealer-led buying journey connected without presenting the portal’s demo screens as live operations.
There is no direct checkout. Product pages, the room-size guide and the concierge support the questions a considered purchase raises; the call to action leads to an authorized dealer. The concierge is instructed to avoid invented prices or lead times and to hand location questions to the dealer finder.
The dealer area is kept out of search results and behind authentication. Product and brand assets have a private download path. Screens for inventory, orders, leads and analytics currently use demonstration data rather than live operational integrations.
English and Spanish product, collection, care and room-size pages.
Helps compare models and room fit, then points the visitor toward a dealer.
A location-based finder for the dealer-only sales model.
Authenticated product and asset access; operational screens are prototypes.