01 / Brand and product · 02
A 34-station redesign of Billiard Factory’s Spring showroom connects to 27 live, shoppable room stories and a broader room-finishing assortment.
The existing Spring showroom is open. Its working redesign maps 34 stations and places a visual mockup at every code. The live Collections experience turns 27 station concepts into room stories with linked tables, cloth, lighting, rugs, art and wall treatments. Rugs, lighting, artwork and wallpaper now have their own storefront categories, so a shopper can build around a table rather than browse equipment in isolation. Joshua leads the showroom visual direction and station decisions with Brady Stick as a co-creative partner; Brady and the Billiard Factory web team brought the room stories online. The new physical room installations and formal relaunch continue.
The 34-station plan gives the physical redesign a shared reference. The 27 published room stories and four new décor categories let shoppers consider a complete setting, then move to its products or a showroom visit.
The published Gallery presents tables, seating, cloth, lighting, rugs, artwork and walls as styled room stories across Billiard Factory’s assortment. Each collection has its own name, palette and product links. Showing the pieces together helps customers assess fit and style while discovering more of the catalog; the room scenes are digital renderings of the design direction.
The dashboard maps 34 coded stations from the floor model and contains a placed visualization for every station. Published collection pages carry those codes online. The dashboard continues to track floor decisions, materials and launch refinements as the new showroom design is built out.
34 station codes mapped from the store’s SketchUp model.
27 published Shop the Room stories based on Spring station concepts.
Rugs, lighting, artwork and wallpaper have live category paths.
Explore a complete room, shop its pieces or visit the Gallery.
Spring store and online collections live; showroom redesign ongoing.