Decisions become reusable rules.
The hub defines the mark, palette, typography, grid, motion, voice, imagery and campaign formats. Its source data is separated from the presentation, and token files can be exported for design and build work.
01 / Brand and product · 03
One source for the brand.
Brand Hub
Billiard Factory’s Brand Hub turns guidelines into a working reference for creative, digital and physical work.
The workBrand guidelines
Reusable rules for web, campaigns and stores.
The hub puts the company’s mark, color, type, voice, imagery, campaign system and applications in one place. A shared data file holds the core tokens and brand copy, so the source can inform more than one property without retyping the rules.
Why this work matters
Shared tokens and usage rules give the web, campaign and showroom teams the same reference. A new asset or page can follow established color, type, voice and image decisions instead of creating another version of the brand.
A closer look02 parts
A brand has to survive handoffs.
Applications include signage, wayfinding, social, email and other touchpoints. The guidance also records usage rules and open decisions, so a new property can use the system without quietly inventing another version of it.
Inside the project03 details
01 / Guidelines
A live hub spanning identity, voice, imagery and applications.
02 / System
Shared brand data and downloadable design tokens.
03 / Use
Reference for website, campaign, showroom and partner work.
Project recordSelected facts
At a glance.
- Client
- Billiard Factory
- What it is
- Living brand guidelines and creative hub
- One source
- Design tokens and guidance for builds
- Status
- Live ↗