What does Untold.works build?

We build operational alignment systems for businesses where information must flow between many stakeholders — manufacturers, franchise groups, multi-location brands, showrooms with trade networks, and professional services with referral partners. Our systems organize product information, communication, lead routing, and sales visibility.

What is an operational alignment system?

An operational alignment system organizes how information moves across a distributed business. Instead of adding more software tools, we build coordination infrastructure — a product information system, structured communication, automated lead routing, and sales visibility — so companies and their partners work from the same information.

What types of businesses does Untold serve?

We serve businesses where information needs to flow between multiple stakeholders: manufacturers and distributors, brands and retail partners, showrooms with trade accounts, restaurant groups, professional services with referral networks, and multi-location organizations across Mexico and the United States.

Where is Untold.works located?

We are based in San Miguel de Allende, Guanajuato, Mexico, serving clients across Mexico and the United States.

Do I own the systems you build?

Yes. Full ownership transfer is part of every project. You get the systems, the data, the documentation, and video training. No lock-in, no recurring fees for access to your own infrastructure.

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PRODUCTION_READYVERIFIED_SYSTEM

OMI Intake & Routing

CLIENT

OMI Growth

TIMELINE

2024 - Present

TECHNICAL_STACK

n8n

OpenAI Agents

Apollo API

Salesforce

Google Sheets

SERVICES_PROVIDED

Agentic Workflows

Revenue Enablement

Attribution Modeling

Built an intelligent lead routing system that qualifies inbound leads automatically. Measured 98% MQL accuracy and 4.2x sales ROI.

AGENTIC AICRMREVOPS

MQL Accuracy98%

Sales ROI4.2x

Enterprise Solutions→

WHAT WAS THE CHALLENGE?

OMI Growth was processing hundreds of inbound leads monthly, but their sales team was spending 40% of their time on unqualified prospects. Lead data arrived from multiple channels — web forms, trade shows, partner referrals — with no consistent qualification framework. By the time a rep determined a lead was unqualified, they'd already invested 30-45 minutes in research and outreach. High-value leads were getting the same treatment as tire-kickers, and response times were suffering across the board.

WHAT WAS THE GOAL?

Automate lead qualification so that sales reps only interact with verified, high-intent prospects. Reduce time-to-response for qualified leads. Build an intelligent routing system that matches leads to the right rep based on industry, deal size, and product fit.

HOW DID WE SOLVE IT?

I deployed an agentic lead qualification pipeline using n8n and OpenAI that processes every inbound lead in real-time. The system analyzes intent signals from the inquiry, queries Apollo for firmographic data (company size, industry, revenue), scores leads using a custom BANT framework, and routes qualified leads directly to the right rep in Salesforce — complete with a pre-built briefing that includes company context, likely use case, and recommended talking points. Unqualified leads get automated nurture sequences instead of rep time. The system measured 98% MQL accuracy, meaning reps almost never waste time on bad leads. Sales ROI improved 4.2x because reps are now spending their time exclusively on prospects who are ready to buy.

SYSTEM_VISUALS_&_ARTIFACTS