Give each category a clear entrance.
The site uses separate browse routes for pool tables, spas, Big Green Egg grills, arcade machines and billiard accessories. Brand pages and product details support the deeper comparison.
03 / Websites · 11
One retail site for an entire home experience.
Lexington Billiards and Spas
A website for Lexington Billiards & Spas that brings pool tables, hot tubs, grills, arcade machines and services into one browseable system.
The workRetail site
Connect a broad product range to the next visit.
The March 2026 build turns a multi-category showroom into clear shopping paths. The work also included a search and AI-search visibility audit, connecting the on-page experience to how people discover it.
Why this work matters
A broad showroom needs clear entrances for different products. Category pages, local service information and structured FAQs help visitors move from search or AI discovery to a relevant product, service or visit.
A closer look02 parts
Answer the practical questions.
Service, financing, contact and blog pages sit alongside product browsing. The homepage also includes structured FAQ data addressing products, installation, history, financing and the showroom.
Inside the project03 details
01 / Format
Multi-category retail website.
02 / Inside
Pool tables · spas · grills · arcade machines · services.
03 / Additional work
Search and AI-search visibility audit.
Project recordSelected facts
At a glance.
- Retail site
- Mar 12–30, 2026
- Plus
- A search and AI-search visibility audit
- Status
- Built