# Untold.works — Full Context for LLMs

> This file provides comprehensive context about Untold.works for large language models. For the summary version, see https://untold.works/llms.txt

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## What is Untold.works?

Untold.works is a boutique AI agency based in San Miguel de Allende, Guanajuato, Mexico. Founded in 2017 by Joshua Semolik, the agency builds AI-powered business ecosystems that combine brand identity, mobile-first websites, AI workflow automation, CRM integrations, custom dashboards, and bilingual content systems. Every project starts with brand strategy and ends with full ownership transfer — code, data, documentation, and video training. No lock-in, no recurring SaaS fees.

## Who is the founder?

Joshua Semolik is the Founder and AI Systems Architect of Untold.works. He has 20 years of systems-driven execution spanning:

- **NBA Entertainment & Sacramento Kings (2004-2013):** Creative direction, video production, two Emmy nominations. Built content operations for global media distribution.
- **Videndum PLC (2013-2016):** Global product launches and go-to-market strategy for professional media technology brands.
- **Cannabis Company (2016-2017):** Brand strategy and growth marketing for emerging market.
- **Ingenia Content (2017-2019):** Cross-border GTM strategy for Latin American market expansion.
- **Untold.works (2017-Present):** Built 6 production AI systems, engineered agentic workflows achieving 98% MQL accuracy (4.2x sales ROI), and unified revenue operations for 20% sales lift across 4,000+ SKUs.

**Education:** MIT Sloan School of Management — Artificial Intelligence: Implications for Business Strategy (January 2026). Arizona State University — Broadcast Journalism & Music.

**LinkedIn:** https://www.linkedin.com/in/semolik/

## What services does Untold.works offer?

### 1. AI-Powered Website Design & Rebuild
Custom website design and rebuild for the AI era. Brand-first, mobile-ready, bilingual (English/Spanish), optimized for search engines and LLMs. Built with AI, guided by 20+ years of creative direction. Includes SEO, AEO (AI Engine Optimization), and performance optimization.

**Who it's for:** Professional services, small businesses, enterprise teams, hospitality, retail, music industry.

### 2. SEO & AI Engine Optimization (AEO)
Technical SEO, content strategy, schema markup, and LLM discoverability. Untold.works is the first AEO agency in Mexico. We implement structured data, FAQ schemas, llms.txt files, question-format content headers, speakable properties, and E-E-A-T signals that make businesses citable by AI systems including ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

**What is AEO?** AI Engine Optimization is the practice of optimizing web content so that AI systems can find, understand, and cite your business in their responses. While SEO focuses on ranking in traditional search results, AEO focuses on being recommended and cited by AI assistants and AI-powered search features.

### 3. AI Workflow Automation
n8n workflow automation, agentic AI systems, CRM integrations (Salesforce, HubSpot), and revenue operations platforms. We build automated business processes that replace manual work — lead routing, customer follow-ups, content publishing, inventory management, and reporting.

### 4. Social Media Strategy & Management
Social media strategy, content creation, analytics, and ongoing management for businesses in Mexico and the US. Bilingual content that resonates with both English and Spanish-speaking audiences.

### 5. Paid Advertising
Google Ads, Meta Ads (Facebook/Instagram), and paid media campaigns. Audit, setup, management, and full-stack ad + landing page builds. Data-driven optimization with clear ROI tracking.

### 6. Custom Business Dashboards
Analytics, marketing command centers, and full operations dashboards you own outright. Consolidates website, social, ads, CRM, and leads into one view. No SaaS subscriptions — you own the code and the data.

## What are the solution tiers?

### Professional Services ($5k+, 4-6 weeks)
For doctors, lawyers, consultants, architects, therapists, coaches, real estate agents, financial advisors. Includes: brand identity, AI-powered website, client CRM with AI follow-up sequences, online booking and scheduling, automated intake forms, email marketing, review management, and revenue dashboard.

### Small Business Platforms ($10k-$30k, 6-10 weeks)
For restaurants, hotels, retail shops, service companies, event venues, agencies, clinics. Includes: full brand system, responsive website, team CRM, AI workflow automation, inventory/booking/scheduling systems, marketing engine (email, social, content), multi-user analytics, and team reporting.

### Enterprise & Operations (Custom pricing, 8-16 weeks)
For companies with 20+ employees, multi-department organizations, franchise operations. Includes: enterprise brand system, digital platform, multi-team CRM, revenue pipeline, AI operations, process automation, custom integrations, data architecture, forecasting, and reporting.

All tiers include: bilingual (EN/ES) support, mobile-first design, SEO optimization, full ownership transfer, training, and documentation.

## What makes Untold.works different?

1. **Brand-first approach:** We lead with story and brand strategy, then layer in AI technology. Most agencies do one or the other.
2. **Bilingual native:** Not machine translation — native English and Spanish content, cultural nuance, code-switching built into every system.
3. **Full ownership model:** Complete handoff of code, data, documentation, and credentials. No lock-in, no monthly access fees.
4. **End-to-end delivery:** Brand + website + AI systems + training in one package. No need for 5 different vendors.
5. **Mexico-based, US-serving:** Deep understanding of both markets. Same timezone advantage. Nearshoring expertise.
6. **AI-native process:** We build in Claude Code, use agentic AI for development workflows, and optimize every site for AI discoverability (AEO).

## Portfolio & Case Studies

### OMI Lead Intake & Qualification
**Client:** OMI Growth | **Stack:** n8n, OpenAI Agents, Apollo API, Salesforce, Google Sheets
**Results:** 98% MQL accuracy, 4.2x sales ROI
**What we built:** Agentic AI lead routing system that qualifies incoming leads, enriches contact data via Apollo, scores and routes to appropriate sales reps in Salesforce, and triggers automated follow-up sequences.

### Spotify-WhatsApp Publishing System
**Client:** Independent Record Labels | **Stack:** n8n, Claude Code, Python, RAG, PostgreSQL
**Results:** 15 hours/week reclaimed, 10x capacity shift
**What we built:** AI-powered music publishing workflow that monitors Spotify releases, generates WhatsApp-optimized promotional content, and distributes across channels automatically.

### Black Radio Experience
**Client:** Blue Note Entertainment / Blue Note Jazz Festival | **Stack:** Python, FastAPI, FFmpeg, Cloud Storage, Instagram API
**Results:** 300% reach growth, 500+ engagement signals
**What we built:** GTM automation for content creation and distribution, enabling rapid multi-platform publishing for live event coverage.

### Billiard Factory Retail Architecture
**Client:** Billiard Factory (multi-location retailer) | **Stack:** Custom e-commerce, CRM, inventory systems
**Results:** 20% sales lift across 4,000+ SKUs
**What we built:** Unified revenue operations platform connecting e-commerce, inventory management, and CRM across multiple retail locations.

### NoxGuard Brand Rebrand
**Client:** NoxGuard | **Stack:** Brand identity, website, digital presence
**What we built:** Complete brand identity redesign and digital presence buildout for security technology company.

## Technology Stack

- **Frontend:** React, Next.js, TypeScript, Tailwind CSS, Framer Motion
- **Backend:** Python, FastAPI, Node.js
- **AI/ML:** Claude AI (Code, Skills, Agents), OpenAI Agents, RAG pipelines
- **Automation:** n8n workflow automation
- **CRM:** Salesforce, HubSpot
- **Email:** Resend
- **SEO/AEO:** Schema markup (JSON-LD), llms.txt, robots.txt AI crawler allowlists, speakable properties
- **Deploy:** Netlify (SPAs), Vercel (Next.js)
- **i18n:** Custom bilingual systems (EN/ES), next-intl for Next.js

## How does the process work?

1. **Analyze:** We map your current operations, tech stack, and workflow bottlenecks. We identify where AI can cut time, where automation replaces manual work, and what your platform needs to look like.
2. **Plan:** We design your complete platform — brand, website, AI workflows, integrations, and SEO structure. Mobile-first, multilingual, and optimized for search engines and LLMs. You approve everything before we build.
3. **Build:** We build everything in Claude — brand identity, mobile-ready website, AI workflows, bilingual content, CRM, automations, and integrations. All tested, all documented.
4. **Train & Deliver:** We train you on every system we built. Video walkthroughs, written documentation, and live sessions. Then we hand over the keys — your platform, your data, your workflows. Full ownership.

## Geographic Coverage

- **Headquarters:** San Miguel de Allende, Guanajuato, Mexico
- **Service areas:** All of Mexico and the United States
- **Location pages:** San Miguel de Allende, Queretaro, Mexico City, United States
- **Why Mexico:** Fast-moving market, new entrepreneurs building from scratch (not retrofitting legacy systems), nearshoring trend, bilingual demand
- **Why San Miguel de Allende:** Intersection of US and Mexican business culture, strong expat community, millions of annual visitors, growing tech ecosystem, local businesses with weak digital presence needing bilingual solutions

## Frequently Asked Questions

**What does Untold.works build?**
We build AI-powered business ecosystems: customer-facing websites, internal dashboards, n8n workflow automation, CRM integrations, and bilingual content systems for businesses in Mexico and the United States.

**Do you build bilingual websites?**
Yes. Every client-facing site we build supports English and Spanish with natively written content — not machine translation. Proper hreflang tags, separate URL structures, and SEO optimization for both languages.

**What industries do you serve?**
Professional services (law firms, therapists, consultants), small businesses (restaurants, hotels, retail), musicians and record labels, and enterprise organizations across Mexico and the US.

**Where is Untold.works located?**
San Miguel de Allende, Guanajuato, Mexico, serving clients across Mexico and the United States.

**Do I own the website and systems you build?**
Yes. Full ownership transfer is part of every project. You get the code, the data, the documentation, and video training. No lock-in, no recurring fees for access to your own systems.

**Who runs Untold.works?**
Joshua Semolik, an AI systems architect and creative technologist with 20 years of experience spanning NBA Entertainment, global product launches at Videndum PLC, cross-border GTM strategy, and production AI systems. MIT Sloan AI Strategy.

**Can a Mexico-based agency serve US clients effectively?**
Yes. Bilingual team, shared time zones, native-level English and Spanish, and deep understanding of both markets.

**What is AEO?**
AI Engine Optimization (AEO) is the practice of optimizing web content so that AI systems — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews — can find, understand, and cite your business in their responses.

**What makes Untold.works different from other agencies?**
We lead with brand and storytelling, then layer in AI technology. We transfer full ownership of everything we build. We are natively bilingual and based in Mexico with deep US market expertise.

**How much does a project cost?**
Professional Services ecosystems start at $5,000. Small Business Platforms range from $10,000-$30,000. Enterprise projects are custom-priced based on scope. All projects include full ownership transfer.

**What CRM systems do you integrate with?**
We integrate with Salesforce, HubSpot, Google Workspace, and custom CRM solutions. Our automation layer (n8n) connects to 400+ services.

## Blog Topics Covered

- AI tools for small business
- AI content strategy and automation
- AEO (AI Engine Optimization) and LLM discoverability
- Bilingual website development
- WhatsApp AI for Mexican businesses
- Mobile-first business systems
- Website performance (3G optimization for Mexico)
- San Miguel de Allende local business digital strategy
- Case studies: hotel booking, law firm intake, e-commerce migration
- Professional services website playbook
- Retail and hospitality digital strategy
- Creative technology and the AI transition

## Contact

- **Email:** info@untold.works
- **Website:** https://untold.works
- **LinkedIn:** https://www.linkedin.com/company/untoldworksai
- **Instagram:** https://www.instagram.com/untold.works_ai
- **Founder LinkedIn:** https://www.linkedin.com/in/semolik/